[IZ:Advertising Logo] ADVERTISING

Interzone's advertising campaign has been fairly intensive (given our limited bugets). Initially, for the March/April events, we commissioned the services of a local artist, Jeremy Reston, to design a logo and an image to capture the spirit of the club. Jeremy is responsible for the "Face" image - a heavily modified newspaper photograph of a soldier testing new IR glasses - and the distorted "INTERZONE" logo, which we've used extensively on advertising, T-shirts and the sign above the main entrance to the club. The initial advertising conception - a very "event" style - appeared in three different versions in newspaper, poster and flyer advertising.
The "IZ" logo, designed for the re-opening of the club in November '94, was the result of a combined effort of the Management team, and has become a far more widely recognised symbol for Interzone. The design work of another local artist, Kate Hocking, led to the move from the concert/rave-style artwork to a more club-style campaign, beginning several weeks before the re-opening with three "teaser" advertisments which used references to the Nine Inch Nails track "Closer", which was then Number One in the mainstream charts in Perth. The simple, bold design of these teasers flowed through into the main campaign and, with minor variation, persisted to the March 95 closure.
For the abortive end-of-1995 shows "Damnation" and "Salvation", we decided to develop a new-look, slightly techno-fried round Interzone logo, and an alternative text style was used on the (scarce) point-of-sale posters. The events were cancelled before a large poster-run (with a variant design) could be undertaken.

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